APAC is projected to generate the highest sales in the coming years. The government regulations, including technological innovations in the industry, with rising disposable income, boost the sales in the region.
Rising awareness among consumers on health products is a key trend in the omega-3 market, leading to sales boost. In addition, consumers accept health and beauty products as their food extensions. The fortified/ functional foods are extending to nutrient-positioned products as supplements worldwide. For pet owners, it extends to pet foods and grooming products, usually as the replications of a wide range of products for human consumption.
The industry is experiencing rapid adoption of omega-3 supplements over the last years, with evidence of support in the prevention of cardiovascular diseases, rheumatoid arthritis, depression, and asthma that slows down cognitive decline. The omega-3 fatty acids cannot be synthesized in the body; hence they are required to obtain through a diet, resulting in proliferating the revenue of the industry.
Moreover, the DHA is crucial during pregnancy, and the early stages of an infant’s life, therefore pregnant and breastfeeding mothers use to take these supplements. Furthermore, DHA is highly important for new born infants’ brain development, resulting in increased sales of the OMEGA-3 supplements, and growth of the industry.
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APAC captures the largest share of omega-3 sales, due to increasing consumer preference for a healthy diet that comprises omega-3 ingredients. China generates the third-highest sales of EPA and DHA oils globally. Consumers in the country more specifically consume fortified foods and fish supplements to obtain omega-3.
In Japan, the Omega-3 fatty acids are obtained for FOSHU - food for specified health uses. In addition, the new regulations in the country have resulted in companies benefitting from the health claims for these fatty acids. Moreover, it also reflects the massive opportunity for manufacturers of omega-3 supplements to expand their business in the region.
Therefore, the massive sales of the Omega-3 are driven by the rising awareness of a healthy diet and its numerous benefits.