The most precious creatures in the world – Absolute Essential
The commercial world of baby products cashes in on our lack of a suitable measure for ‘baby-safe options’. The potential damage in exposing delicate, brand new skin to synthetic ingredients is more than a little worrying. Perhaps you’ve heard about that very ‘trusted’ baby brand recently admitting to having known carcinogens in its baby shampoo? We believe that certified organic and completely natural is the only acceptable standard for baby-safe ingredients.
